Sounds simple enough, right? But what does it mean? When I retired from TV news last summer to start a company as a Dallas public relations consultant, I promised myself to always grab the easy stuff for my clients first---in other words, the stuff the media is already giving you.
Feeding Frenzies
When reporters are going crazy about one topic, you can't beat 'em...so you might as well join them. For instance, this is the anniversary week of the government's raid on the polygamist sect in West Texas. Oprah got an exclusive behind-the-scenes tour and is dedicating a whole hour to the topic on Monday. It begins a week of anniversary pieces that you'll see on the news.
Our Dallas public relations agency represents a couple of attorneys who dropped what they were doing one year ago and headed to San Angelo to represent children they didn't know---and they didn't make a dime. They were among 400 attorneys who did the same. It may be the largest pro bono effort in history. We're getting our clients out in front of the media this week to reflect on the lessons learned.PR Marketing Strategies DallasDallas Marketing ExpertsDa
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